We see that there is an untapped partnership between the business world, youth sports, and cause-based organizations. All three are in need.
Youth Sports Programs need sustainable funding and could benefit from balancing a win-based focus and a personal development and empowerment focus.
Businesses need new marketing vehicles that result in increased sales while satisfying a public outcry for companies to become good corporate citizens.
Causes need a sustainable funding source and increased awareness about what they are up to.
Business
* cause-based marketing
* consumer relationship
* marketing return
In this program, companies sponsor youth sports teams to raise money for their teams and for causes that embody one of the U.N. Eight Millennium Development Goals. The program connects a company to a community of the most important generation to affect global change. The result is lasting brand loyalty.
Team
* consistent funding source
* playing becomes win-win
* personal development
Through our program, a youth team begins their journey with being educated about pressing global issues and learn through the UN Eight Millennium Development Goals where transformation in the world is most needed. They will then choose a cause area and associated charity to play their sport in support of.
Cause
* sustainable funding
* raised cause awareness
* global community support
Our program creates an engaged local community and a global ripple effect inspiring youth around the world to play their sports to raise money for causes they care about. Youth teams that are sponsored by companies powerfully extend the funding outreach far beyond their team, to their global community.
