Our Stand For Conscious Capitalism
One of World Peace Through Sports’ main strategies to transforming the world is through expanding the engagement of businesses and people in conscious capitalism. This is done by (1) expanding the conscious business practices of companies all over the world, and (2) educating consumers globally on making socially conscious purchasing decisions.
On the business side, we do this by providing businesses with a caused-based marketing program that makes a difference in the lives of sponsored youth athletes, their communities and the non-profit organization that they play for. On the consumer side, we do this by educating youth about socially conscious business practices, and encouraging them to by from socially conscious businesses.
More on Socially Conscious Businesses
A socially conscious business is one that seeks to be aware of the effects of its actions, and to consciously affect human beings and the environment in a beneficial way. Businesses can have a variety of socially conscious practices ranging from environmental and community practices to corporate vision and employee activities.
How Do You Make Socially Conscious Purchases?
A socially conscious purchase is the purchase of a product that is non-toxic, environmentally friendly, and made from companies with good social and safety records. But how do you know? A simply way is by using a conscious buying guide like the GoodGuide or the Better World Shopper Guide.
GoodGuide
The GoodGuide provides the world’s largest and most reliable source of information on the health, environmental, and social impacts of consumer products. GoodGuide ratings range from 0 to 10 and indicate how a product performs on a comprehensive set of health, environmental and social metrics. Equal weight is given to all three aspects of performance, providing consumers with one simple, actionable score that makes it easy to identify better products. The GoodGuide is available as a pocket size book, online, and as an iPhone application. Here are some examples of GoodGuide product ratings.
Better World Shopper Guide
The Better World Shopper Guide is dedicated to providing people with a comprehensive, up-to-date, reliable account of the social and environmental responsibility of every company on the planet, and making it available in practical forms that individuals can use in their everyday lives. Through the Better World Shopper Guide, companies are ranked on how well they perform in the areas of (1) human rights, (2) the environment, (3) animal protection, (4) community involvement, and (5) social justice. Companies are ranked on a scale from ‘A’ to ‘F’. ‘A’ being companies that are social and environmental leaders in their category. ‘F’ being companies that have the worst social and environmental records in the industry. The Better World Shopper Guide is available as a pocket size book, online, and as an iPhone application.
